This Edition is a design practice founded and led by Matthew Gavioli. What began as an individual practice with a clear point of view has, over time, become a trusted creative partner to studios, in-house teams, and brands with something considered to say.

Our work focuses on brand identities, digital experiences, and placemaking projects built for clarity, purpose, and longevity. At the centre of each project is a coherent strategic and visual framework, aligning language, form, and experience to shape how a brand is understood and remembered. We value work that is both intelligent and functional, expressed through considered decisions, intentional restraint, and a deep respect for context.

We work best with collaborators who care as much about the long-term as the immediate. As a deliberately focused practice, we take on a limited number of projects at a time. Every collaboration is personal and closely led by Matthew, from initial listening and strategic framing through to creative direction and delivery.

To realise comprehensive outcomes across disciplines, we work with a trusted network of developers, photographers, copywriters, and specialists, selected carefully to suit each project. This keeps the work integrated, considered, and built with consistent intent.