This Edition is a design practice founded and led by Matthew Gavioli. What began as an individual practice with a clear point of view has, over time, become a trusted creative partner to studios, in-house teams, and brands with something considered to say.
This Edition is a design practice founded and led by Matthew Gavioli. What began as an individual practice with a clear point of view has, over time, become a trusted creative partner to studios, in-house teams, and brands with something considered to say.

Our work focuses on brand identities, digital experiences, and placemaking projects built for clarity, purpose, and longevity. At the centre of each project is a coherent strategic and visual framework, aligning language, form, and experience to shape how a brand is understood and remembered. We value work that is both intelligent and functional, expressed through considered decisions, intentional restraint, and a deep respect for context.

We work best with collaborators who care as much about the long-term as the immediate. As a deliberately focused practice, we take on a limited number of projects at a time. Every collaboration is personal and closely led by Matthew, from initial listening and strategic framing through to creative direction and delivery.

To realise comprehensive outcomes across disciplines, we work with a trusted network of developers, photographers, copywriters, and specialists, selected carefully to suit each project. This keeps the work integrated, considered, and built with consistent intent.

Experience Matters

As a boutique studio, we bring agility and focus to every project. Our compact structure allows senior designers to stay closely involved, shaping solutions with clarity, precision, and care. Every engagement is tailored, every output intentional.

Shaping a Sense of Place

We work deeply within property, real estate, hospitality, and cultural sectors, offering strategic and creative insight shaped by industry context. This focus enables us to move intelligently, make better decisions, and build brands that perform.

Intentionally Small and Agile Team

Our scale allows us to work smart, balancing creative ambition with operational efficiency. We combine brand, design, and digital tools to deliver meaningful outcomes that not only look good, but drive value across every touchpoint.

Creative Services

Brand Identity
Creative Direction
Packaging Design
Environmental Signage & Wayfinding

Editorial & Print

Brochures & Publications
Print Collateral
Visual & Photographic Art Direction

Digital Design

Website Design & Development
UI/UX Design
Prototyping & User Testing
Digital Assets & Templates
Brand Platforms

From leading property brands to placemaking innovators across the globe,
we work alongside our clients to give them the edge in aligning culture, vision, and strategy.